New Restrictions on Research Incentives

Thursday, January 21, 2010 by Sean Conry
The rules of research are about to change in Spring 2010. The MRS (UK's professional association for researchers) will begin enforcement of a new ban on use of client goods or services as incentives in a research project.

So many corporate communities, especially branded panels, rely heavily on this very technique for survey conducting.

Who can deny the reason behind it? I remember answering a poll in a teen magazine (was that really decades ago?) where I purposefully skewed my answers to highlight my desire to see more of the content that they were providing in that very issue. I thought it would increase my chances of winning the cash prize! But in fact I couldn't have cared less about Menudo.

With DIY research making a stronger push than ever, how does this affect the position of the professional researcher who is already challenged when trying to coach clients about the "right" way of doing things?

Maybe the promise of mobile research where true engagement through 2-way communication occurs will emerge one technique that can gain answers without bribes. But we'll never escape it will we? Time is money, especially when it comes to hard-to-reach populations.

Maybe it's no big deal. Cash always been king when it comes to the incentive that works for everyone. But where does that leave financial research? :)

Techneos' Mark Cameron to co-present for mobile research webinar

Thursday, December 10, 2009 by Susan Bilczo
Mark Cameron, Co-founder and Owner of Techneos, is co-presenting with a number of other mobile research industry leaders at the Upcoming Trends, Do's and Don'ts for Mobile Research webinar hosted by Peanut Labs.

The free webinar is new Wednesday, December 16th from 11:00 AM - 12:00 PM PST. If you are interested, you can read more on the webinar and sign up here.

Techneos adds GPS and photo capture capabilities to SODA Mobile Access Platform

Thursday, December 3, 2009 by Susan Bilczo
Techneos' mobile survey and engagement suite, SODA 1.1 Mobile Access Platform, was released today featuring added capabilities such as GPS/location capture, photo capture and compatibility with Google Android mobile devices.

Read more here...

Are we in for a wireless traffic jam?

Thursday, November 26, 2009 by Mark Cameron
I read a fascinating blog post from Michael Mace at mobileopportunity.blogspot.com, called "The mobile data apocalypse and what it means for you". I won't paraphrase Michael's comments, which were insightful as always, but I urge you to read the article if you are considering how to incorporate mobile technology into your business.

There is growing concern that wireless data usage is about to explode. The main culprits for this will be web browsing and multi-media streaming, which have grown by leaps and bounds since the launch of the iPhone. 

Personally, I agree with Michael that the doomsayers' estimates of expansion to the point of implosion will turn out to be far-fetched (I look forward to his next article on that subject). Smart people will find ways to reduce data usage and to solve the bandwidth problem, and may even allow unlimited data plans to be viable over the long term. But there is also little doubt that we are heading for at least some uncomfortable congestion on the wireless super-highway, and possibly worse.

I am often asked why downloadable applications will matter in mobile computing when the wireless web provides an easier and more ubiquitous solution to many problems. I am a bit fan of the wireless web, and I believe that any serious mobile strategy has to recognize the web browser as a key channel for communicating with people on mobile devices. But you can't beat the responsiveness and performance of an application that is installed on a device, just as Windows applications are still more usable in most cases than their web counterparts.

Hybrid applications are an ideal solution for many business tasks. E-mail software is a good example. While mobile e-mail is highly dependent on a wireless network, it also leverages the power and usability of the device on which it runs. The e-mail client connects to the network as needed to send and receive e-mails, but it does not depend on a persistent connection or clog up wireless bandwidth unnecessarily.

The mobile web is getting better everyday, and that is turning out to be a double-edged sword. As web usage soars with the explosive growth of Smartphone and Netbook adoption, the very thing that is driving that growth -- anytime, anywhere access to information -- is likely to cause some major hiccups along the way. I'm betting on the mobile web long-term, but in the meantime I'll be quite content to keep my data safe and sound on a mobile device, and run applications that use the inherent power of the computer that I call my phone.


A symphony of mobile phones

Friday, November 13, 2009 by Susan Bilczo
It's true. Mobile phones really can be used for everything. Check out this symphony made up entirely of mobile phones.



Looking back: mobile phone commercial from 1990

Friday, November 6, 2009 by Susan Bilczo
Mobile phones sure have come a long way...



The Frustration of Mobility and Reach

Wednesday, October 28, 2009 by Sean Conry
In my last post, I wondered about device market share and it's affect on our ability to reach the right people for survey conducting.

I focused on the manufacturer / operating system, but another element also has a significant affect on reach. I guess you could call it Mode. We normally talk about mode in terms of whether we're collecting data over the web, over the phone, face-to-face, etc. Mobile is it's own mode, but there are choices within that mode.  

Specifically, the primary mobile mode possibilities for a mobile survey system are text message, mobile web, and applications.

Check out this interview/podcast from a recent interview at a CASRO event. Heidi Dickert has some good points about how a different type of technology is required when looking at mobile surveys. The message? You can't just replicate the same old approach when it comes to mobile research.





Text messages give you ubiquitous reach, but the commonly held experience among those I speak with is that SMS surveys are good only for very, very quick polls. The burden on the respondent is high, and you can only squeeze in 3-4 questions before participation drops off - and if you haven't seen it yourself, believe me, it doesn't just stumble off the curb, it careens off the grand canyon.

Mobile web feels like it should be familiar since CAWI has taken over as the primary mode of choice in so many countries. However, the problem is that the mobile web isn't great yet for the vast majority of users. You still need a lot of patience. Think about a news page that requires 10 seconds to load, but then you spend 5 minutes reading. That's much more palatable when compared to refreshing screen after screen after screen of a mobile web survey. To reinforce this, check out Mobile Marketer's recent article about slow load time is the #1 performance issue on the mobile web.

Off course we believe in Applications (particularly Java where possible, native where needed). With iPhone App store just reaching it's 2 Billionth download in September, and Facebook's install base leaping from 2 million to 10.5 million in two months with the release of targeted Java versions, the path seems pretty clear to us...

Cheap Netbook for Mobile Data Collection

Tuesday, October 27, 2009 by Sean Conry
Hardware markets have never been so attractive. 


Check out the hot deal on the ASUS Eee PC with Windows at $285.

MCAPI used to only apply to PDA Survey Software, but with the introduction and proliferation of Netbooks, and powerful mobile survey packages like the ones offered by my company,  now you can easily deploy complex surveys to small and large screens alike, depending on your project need.

The latest on mobile market share - coverage & reach

Monday, October 19, 2009 by Sean Conry
The two main considerations in picking a mobile research methodology are capability (what kind of work am I enabled to do?) and coverage (who can I reach with that capability?). Those of us in research care so much about market share of mobile devices because it profoundly affects both elements.

We need to reach people. But it's not just any people we need - we need to reach the right people. A colleague of mine recently held a focus group and noted - "hey - there are an awful lot of artists and musicians in this group..." Did his recruiter get the mix of participants right? Maybe, but probably not (you'd think so too, if I told you the category ).

To a marketer, the more people you can reach, the more mindshare you can gain with your ads to promote revenue growth. Marketers talk about how to reach a target market with their message because they need to know they are spending their money wisely.  However, the reason researchers care about the number of people who see our "message" (say, a survey invitation), is because of our sampling frame. We need the right people to provide us with feedback in order to help solve the business problem at hand.

In short, researchers have to worry about it even more because the science of our analytics depends on it. Without reach, my colleague wouldn't even have had artists and musicians to talk to. 

So, it's very interesting to see what Gartner is predicting for the future of Mobile OS market share. They say Android will overtake Research In Motion’s BlackBerry OS, the iPhone OS and Windows Mobile to capture 14.5% of the smartphone market within three years.

"Symbian’s market share will fall from around half of the global market to just 39%, according to Gartner. Apple will maintain its third place and Windows Mobile will stay in fourth. However, RIM’s BlackBerry OS will fall from second place to fifth,"

If you're thinking about partnering with a survey system supplier to provide cellphone survey capabilities, then make sure they have an expertise and plan in place to meet all of the different flavours of these platforms as they explode in the next two years, otherwise you may never overcome the problem of reach.

Cheap Interview Devices Still Exist

Thursday, October 8, 2009 by Sean Conry

If you're a real cheapskate like me, and you've been biding your time before making a new hardware investment, then look no longer. The next release of inexpensive smartphone technology for MCAPI interviews and diary studies has arrived.


Treo 500 - inexpensive interview deviceCheck out the unlocked Palm Treo 500 for $119.  Incredible.


Just make sure you're willing to live with a QWERTZ keyboard - (in Germany, they switch the Z with the Y.. go figure).

Some shameless promotion here, but with Techneos' new SaaS pay-per-complete options, there's never been a more affordable time to equip your field force or diary respondents with a world-class mobile interview system.

Market Research makes it in Hollywood

Wednesday, September 30, 2009 by Sean Conry

For many outside of our industry, Market Research has always been a fuzzy concept, and let's face it, a weird choice of career.

But no longer! A major Hollywood movie (Last Chance Harvey) features a market researcher as a main character.

Last chance Harvey Interviewer Screen capture

But what is she doing with pen and paper? What an antiquated approach! We would expect her to be using a computer assisted personal interviewing system or some kind of PDA survey software, of course. Where are these movie script writers doing their research?

Legal Note: This post in no way confirms that my wife convinced me to watch a movie which could be described as a Romance Drama.

Google and WPP offer $4.6m in research grants

Monday, September 28, 2009 by Susan Bilczo
If you are an academic researcher, you may want to take advantage of Google's and WPP's offering of $4.6 million in funding for media research grants on a variety of topics, including online and offline media interaction, relevance and effectiveness measurement, audience types and engagement, and verticals and new media.

Our company specializes in diary research tools that have been used extensively to study media exposure, linking it to environment, mood and other consumer behavior. So, using our mobile data collection tools may be a perfect solution for research you conduct with this grant money.

Social Media and Research - More Thoughts...

Tuesday, September 22, 2009 by Sean Conry

Can anyone deny that the conventional understanding of what constitutes "real" research is being challenged? This Research Live article nails it:

"The rise of the Internet and social media has caused the received wisdom to be questioned on issues including sampling, anonymity, the relationship between researchers and participants, and whether there aren’t better ways to understand what people think, feel and do than just asking them."

With online research being at the forefront of so many researchers' mentality, do we move to an approach where we simply monitor and observe? Of course there's the problem of access as it relates to your sampling frame. But at least thanks to Anderson Analytics', we know 'Who's using Social Media?':

Who uses social media?


Personally, I think a moderate, measured approach is what's needed. If you read one article on this, check out the Zinc research blog entry on Social Media and so-called "legitimate research":

"...the traditional model for marketing research needs to be overhauled, and social media will be one of the impetuses for changing the role of research in the marketing toolkit. That said we should not throw out the existing research model too quickly"

And finally, if you want to read a sound, measured debate on both sides, then I'd suggest checking out this article: Is Social Media Measurement Meaningless?

Scripting Survey Questionnaire

Thursday, September 17, 2009 by Rodel Flores

Here are the last two tips for this series to help you build quick and clean survey questionnaires in mobile survey software.

Include few or no hard coded strings in scripting

In general, scripting should be as compact and clean as possible, and you should avoid putting literal strings in the script.  This is for two reasons:

Literal strings make it extremely cumbersome to run a multilingual survey questionnaires as translations need to be hard-coded as well. Note that scripting is never included in translation files, so any survey translations sent to translators from Entryware will not include these strings

Scripts need to be parsed on each client every time they are run. That means if you include an especially long string in your scripting, the mobile devices will need to parse over it character-by-character. With sufficient strings in scripting, this can result in a noticeable slowdown in performance.

It is often safer and more elegant to use dummy categorical type of questions for these literal strings and text piping to accommodate scripted strings.

Simplify conditions used in multiple questions by using flag variables

Sometimes you have a few “classes” of respondent which are asked very specific questions.  Rather than create multiple copies of projects or questions, common sense tells you to use scripting in the prequestion of relevant questions to skip past if the respondent doesn’t need to answer the question. This is exactly the correct way to program the survey, but there are shortcuts you can use to reduce large numbers of conditional statements in multiple questions by using flag variables to simplify conditions.

A flag variable, in its simplest form, is a variable you define to have one value until some condition is true, in which case you change the variable's value.  It is a variable you can use to control the flow of a function or statement, allowing you to check for certain conditions while your function progresses. The idea is to use the flag variable mainly as a memory of other conditions which the function checks earlier in its execution.

It is easy to see how the amount of scripted logic can snowball when you have multiple preconditions or you need to combine the original logic with additional constraints. By creating a temporary “flag” variable, small bits of logic can be stored and frequently reused.  The best place for this is in the postquestion of the last question that affects the logic. The scripting for each of the relevant questions is, obviously, much simpler.

Take care in using flag variables. They can quickly become overly complex if you create too many or don’t use clear names.  
 
 

Techneos SODA Mobile Access Platform released today

Tuesday, September 15, 2009 by Susan Bilczo
It's an exciting day!

Our SODA Mobile Access Platform brings wireless surveys to Blackberry, Nokia mobile devices and more.

Read the full news story here.

Check out our website for more information.

Links of the week

Friday, September 4, 2009 by Susan Bilczo
Here are some articles of interest I ran across this week:


Smartphone Sales to Surpass PCs by 2011


Inside Looking Out: An Executive View on Enterprise Mobility

Link of the week

Friday, August 28, 2009 by Susan Bilczo
Here is an article of interest I ran across this week:

Mobile Web: latest mobile facts and stats forecast a rosy outlook
This article does a great job of highlighting some key statistics as well as providing some good detail on each statistic.

The Affect of Social Networking on Research

Thursday, August 27, 2009 by Sean Conry
As it gets harder for businesses (and researchers!) to reach people, the buzz about the affect of social networking applications is starting to get louder in our ears...

Apparently some people are wondering if the rise of direct forms of customer interaction like voice of the customer programs will make the use of Mystery Shoppers for mobile data collection a thing of the past.

Judi Hess, president of MSPA calls mystery shopping "a means to measure customer service, product knowledge, and sales ability." More important, she says, it offers subjective, targeted feedback that companies just can't get from less structured kinds of feedback, like social networking tools or surveys.

Ok, I can buy that. Read more here (you'll need to sign up for a free account).


Tom Anderson in particular is pushing us to think about the role of Social Networks and what he's calling "next gen marketing research". He recently interviewed representatives from Facebook and LinkedIn. It's just a start, but you can see that the social networks are starting to think about the convergence of these worlds, too.

LinkedIn & FB InterviewClick here for the Podcast


All three of them will be a highlight of an upcoming ESOMAR panel session. This will be one you don't want to miss...



These are great articles to get us thinking about engagement, the future of survey conducting and the way we deliver insight from the market... But one of my favourite approaches comes from a seasoned researcher right here in Canada.

More on that next week...

Rugged and Portable Surveying Tablet PC

Tuesday, August 25, 2009 by Eric Simmons

In the world of mobile surveys there is a high demand for a rugged device that can withstand the many changing conditions and environments surveys are conducted in. Finding that perfect device at the right price point is no easy task. Add in the fact that it must have a full keyboard be lightweight and provide a touch screen narrows your choices down even more.

Well just so happened that a client was on the hunt for such a device. At first I was not very optimistic this devices existed, but after some Googling and talking with my colleagues I found just the device. The CTL 2GO Convertible Classmate PC!

It’s a touchscreen Netbook with Intel’s latest Atom processor and comes with two modes, tablet mode and traditional laptop mode. Built with carrying handle that is lightweight and a durable construction with a rugged outer case. Certified drop test of 50cm and a Water-resistant keyboard allowing for maximum protection. All of this for under $600 U.S. with a 6 cell battery and Windows XP.

If you are looking for a low cost tablet pc that can take a beating for your survey needs look no further!


Links of the week

Friday, August 21, 2009 by Susan Bilczo
Here are some articles of interest I ran across this week:

Phone Surveys Can't Last, Says Polling Boss

We are seeing "the tail end" of the life cycle of telephone surveys.


The "Hype Cycle" of Technology

Illustrates the growth, maturity and adoption of technologies--but most of all it looks at how much hype and media coverage these topics get.

Mobile Marketing Integration

An integrated marketing campaign is very important--mobile marketing can not only help with integration, but also enhance the impact of any marketing campaign.