Here are some articles of interest I ran across this week:
Phone Surveys Can't Last, Says Polling Boss
We are seeing "the tail end" of the life cycle of telephone surveys.
The "Hype Cycle" of Technology
Illustrates the growth, maturity and adoption of technologies--but most of all it looks at how much hype and media coverage these topics get.
Mobile Marketing Integration
An integrated marketing campaign is very important--mobile marketing can not only help with integration, but also enhance the impact of any marketing campaign.
Phone Surveys Can't Last, Says Polling Boss
We are seeing "the tail end" of the life cycle of telephone surveys.
The "Hype Cycle" of Technology
Illustrates the growth, maturity and adoption of technologies--but most of all it looks at how much hype and media coverage these topics get.
Mobile Marketing Integration
An integrated marketing campaign is very important--mobile marketing can not only help with integration, but also enhance the impact of any marketing campaign.
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