This introduction is an excerpt from a WARC article published on 28 April 11.
"Smartphones are playing an increasingly important role in shaping the purchase decisions of US shoppers, a study by Google and Ipsos OTX has found.
The two firms surveyed 5,013 smartphone owners, and reported that 81% regularly surf the net via this route, while 77% access search engines, 68% leverage apps and 48% stream video.
Simultaneous media use was also widespread, as 72% of those polled were active on their touchphone when consuming other channels, including 33% doing so at the same time as watching TV."
Read the full article on WARC.com here: http://www.warc.com/LatestNews/News/EmailNews.news?ID=28212
"Smartphones are playing an increasingly important role in shaping the purchase decisions of US shoppers, a study by Google and Ipsos OTX has found.
The two firms surveyed 5,013 smartphone owners, and reported that 81% regularly surf the net via this route, while 77% access search engines, 68% leverage apps and 48% stream video.
Simultaneous media use was also widespread, as 72% of those polled were active on their touchphone when consuming other channels, including 33% doing so at the same time as watching TV."
Read the full article on WARC.com here: http://www.warc.com/LatestNews/News/EmailNews.news?ID=28212
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