Innovation Through Mobile Research – A Real World Look At Your Opportunities - social media mobile market research

Mobile research is alive globally, delivering new and surprising insights to those who are willing to experiment. Expanding our ability to track thoughts, movement and behaviors in real-time, mobile research enables point of experience engagement like never before.

While current penetration and incidence of smartphones concerns methodologists, impressive growth of smartphone adoption is exciting research visionaries. After all 1 in 4 subscribers are smartphone users, with Canada projected to reach 50% penetration in 2014.

Sean Conry's presentation at the MRIA conference in Kelowna on Tuesday 31st May will highlight a range of case studies as a backdrop for discussing best practices for mobile research design, maintaining participation, incentives, privacy & ethics.

Anyone who is interested in learning how others are pushing the limits of the technique to gain new insights will come away with at least 5 new project ideas that they can pitch to their clients, regardless whether they have or have not previously conducted a mobile research project.

In addition, attendees will come away with best practice information on incentives, recruitment and research design gained from projects conducted in regions ranging from Canada, Europe, Africa and more.

The presentation is based on a wide range of real-world projects conducted throughout 2010 and 2011 on global and boutique brands.

Innovation Through Mobile Research – A Real World Look At Your Opportunities
10:45am
Tuesday 31 May 2011
Okanagan Room
Sean Conry, VP, Techneos
MRIA 'Ripe With Innovation' Conference 2011

If you can't make it to Kelowna on Tuesday, then you can register to receive a copy of the presentation after the event by clicking here: http://goo.gl/H6jGd

Sean Conry's presentation at the MRIA conference in Kelowna on Tuesday 31st May will highlight a range of case studies as a backdrop for discussing best practices for mobile research design, maintaining participation, incentives, privacy & ethics.