Worldwide mobile phone penetration continues to climb at a break-neck pace, with 4.1 billion mobile subscribers at last count (that's a global penetration rate of 61.1 percent). Compare this to only 1.27 billion fixed line subscribers (18.9 percent global penetration).
The graph below shows this dramatic evolution unfold over the last 10 years:
In comparison, the PC industry is forecased to see its sharpest unit decline in history.
Prevailing economic conditions will accelerate this trend, as users consolidate pricey communication services into cost-effective, all-in-one mobile devices.
And for the first time ever, half of all new connections to the internet will come from a phone in 2009.
So how does this play out in market research? Well, I'd say it might be time to take a serious look at mobile data collection if you haven't already.
Mobile market research has been around for awhile now, but with the dramatic increase in mobile phone subscribers in the last few years, it is quickly becoming a permanent and important fixture in the market research industry.
A mobile phone survey or PDA survey allows you to reach people worldwide quickly and easily, and in many cases costs less than paper surveys.
Why not look into mobile survey software as a viable option for your market research?
The graph below shows this dramatic evolution unfold over the last 10 years:
In comparison, the PC industry is forecased to see its sharpest unit decline in history.
Prevailing economic conditions will accelerate this trend, as users consolidate pricey communication services into cost-effective, all-in-one mobile devices.
And for the first time ever, half of all new connections to the internet will come from a phone in 2009.
So how does this play out in market research? Well, I'd say it might be time to take a serious look at mobile data collection if you haven't already.
Mobile market research has been around for awhile now, but with the dramatic increase in mobile phone subscribers in the last few years, it is quickly becoming a permanent and important fixture in the market research industry.
A mobile phone survey or PDA survey allows you to reach people worldwide quickly and easily, and in many cases costs less than paper surveys.
Why not look into mobile survey software as a viable option for your market research?
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