I ran across this article in the most recent MRA Alert! magazine, discussing how Smartphones, and the desire for a richer mobile service experience, are changing how we look at the mobile phone.
MOBILE PHONES ARE SO MUCH MORE THAN JUST A PHONE
From text messaging to GPS to online banking to social networking to web browsing to gaming to online coupons to watching videos to, well, almost anything.
A quote from this same article says it really well:
"...the most dynamic and important technology platform today is mobile technology, and that from a marketing research perspective, it is becoming clear that mobile devices will be the next breakthrough research environment."
MOBILE RESEARCH GETS GOOD REVIEWS
Contacting people through their mobile device to conduct your mobile market research will also ensure a good response rate.
Robert Manchin, managing director of Gallup Europe, has found that respondents embrace mobile interviews. In a recent article, Pragmatism Over Ideology?, in the May 2009 Research World magazine, Manchin says:
"'We have quite a bit of evidence now that it's more personal because you are not losing someone at the first stage of sample selection (recruitment).' And people seem more likely to give up time on their mobile because 'dead time' is easier to find, such as while commuting or during breaks."
Survey conducting via mobile phones is certainly coming into its own. Why not look into mobile survey software for your future marketing research needs?
MOBILE PHONES ARE SO MUCH MORE THAN JUST A PHONE
From text messaging to GPS to online banking to social networking to web browsing to gaming to online coupons to watching videos to, well, almost anything.
A quote from this same article says it really well:
"...the most dynamic and important technology platform today is mobile technology, and that from a marketing research perspective, it is becoming clear that mobile devices will be the next breakthrough research environment."
MOBILE RESEARCH GETS GOOD REVIEWS
Contacting people through their mobile device to conduct your mobile market research will also ensure a good response rate.
Robert Manchin, managing director of Gallup Europe, has found that respondents embrace mobile interviews. In a recent article, Pragmatism Over Ideology?, in the May 2009 Research World magazine, Manchin says:
"'We have quite a bit of evidence now that it's more personal because you are not losing someone at the first stage of sample selection (recruitment).' And people seem more likely to give up time on their mobile because 'dead time' is easier to find, such as while commuting or during breaks."
Survey conducting via mobile phones is certainly coming into its own. Why not look into mobile survey software for your future marketing research needs?
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