Research in a mobile world

Drawing from research data from one of its syndicated studies, ZINC Research points to a strong correlation between these two phenomena [Web 2.0 and its  social media platforms, tools and applications].  The report’s highlights:

Mobile phone usage

71% of Canadians (70% of males and 73% of females) now use a mobile telephone;
The majority of these users are young adults (18-34 years old, 76%) and adults (35-54 years old, 73%), most of whom have a higher level of education (college, 74%, university, 73%).

Mobile Internet access

44% [of Canadian] mobile phone users can and do use their mobile phones to connect to the Internet;

The majority of mobile Internet users once again skew towards the two core adult segments (18-34, 58%, 35-54, 42%) and towards higher education levels (college, 46%, university, 44%); mobile Internet surfers tend to skew more male (46% compared to 41% of female users).