The mobile medium offers various channels that are ideal for collecting information about merchants’ and marketers’ target consumers, including SMS, the mobile Web and applications.
Survey-based market research company Ipsos and survey software provider Techneos are working together to pilot new technologies and applications for mobile research.
Their latest project called “The Great British Weekend” was conducted during the May 2010 Bank Holiday long weekend using Techneos’ survey research application, service-oriented development of applications (SODA) across multiple mobile phones, including Nokia and BlackBerry devices.
“[Marketers and merchants should] start making it easier for their customers to tell you what they think, where and when it’s important to them, and do it now,” said Sean Conry, vice president at Techneos, Vancouver, BC. “Mobile is the perfect channel for learning from your marketplace because it helps you to get anytime-everywhere feedback.
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Merchants should use mobile to find out about target consumers: study
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Dan Butcher, Mobile Commerce Daily
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