While researchers normally prescribe when feedback is wanted from people, a "push" approach, reaching out to people asking to hear from them, a recent mobile research project has turned the tables on this traditional method. Ipsos and Techneos collaborated on a study called, "The Great British Weekend". It was conducted during the May 2010 Bank Holiday Weekend.
The study enabled people to provide insights and share their opinions, when and where it was important to them. The mobile surveys went beyond simple questions and answers incorporating GPS location and photo capture, and were deployed via apps across multiple mobile phone types, such as Nokia and BlackBerry.
Marketers and researchers can leverage the concept and findings of this mobile apps-based study to engage just about any consumer segment, hear their opinions and gain their feedback at the point of experience.
See the original press release:
Ipsos and Techneos Collaborate on Groundbreaking Mobile App-Based Study
The study enabled people to provide insights and share their opinions, when and where it was important to them. The mobile surveys went beyond simple questions and answers incorporating GPS location and photo capture, and were deployed via apps across multiple mobile phone types, such as Nokia and BlackBerry.
Marketers and researchers can leverage the concept and findings of this mobile apps-based study to engage just about any consumer segment, hear their opinions and gain their feedback at the point of experience.
See the original press release:
Ipsos and Techneos Collaborate on Groundbreaking Mobile App-Based Study
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