Examining the effectiveness of mobile phone support for helping smokers quit

Legacy’s Schroeder Institute has selected Techneos’ SODA™ Mobile Access Platform to power an innovative study examining the effectiveness of mobile phone support for the D.C. Tobacco Quitline. See the full press release, here.

Traditionally researchers conduct panels and surveys asking participants about their thoughts, opinions, and sentiments, but what about participants’ level of engagement? I came across an article presented at ESOMAR’s Asia Pacific Conference last year, nominated for the Excellence Best Paper, and titled, “What does Research 2.0 mean to consumers in Asia Pacific?” In their presentation, Poynter et al. asked the question; to what extent are consumers in Asia Pacific responding to co-creation and collaboration initiatives? Are they responding differently than other consumers around the globe?

Technology is clearly altering the way research is undertaken on a global scale, yet it remains to be seen which particular settings, cultural contexts and end user experiences are most conducive to strong consumer and study participant engagement.

Legacy’s research addresses this technology question and examines how mobile phone support can help participants become more engaged in the Quitline program, request assistance and input from one-another, and ultimately, quit.