Mobile is mandatory.
You can't get away from it and the evidence is everywhere. Even the University of Missouri has made smartphones mandatory for journalism freshmen!
And everyone now agrees that "Mobile" is more than 'my cell phone'. Mobile is changing the way we live. Business and society is seeing the benefit, but we are also seeing the pitfalls.
Rapid growth of the use of the wireless Internet is causing wireless broadband services to slow down and interrupt from data overload, and according to one report, the result is that mobile broadband sales are slowing. Don't get me wrong - there is still impressive growth overall, it's just that the growth is slowing as consumer frustration sets in.
There's more than an inconvenience factor... now we have to worry about 'cellphone elbow'. Doctors are indeed seeing more instances of this.
As people get more engaged with their devices, I'm betting we'll see more opportunities for doing deep and personal research with respondents, as can be done when people are recruited for a targeted, self-completed digital ethnography.
Regardless of the specific research techniques to be employed, we will undoubtedly begin to see advances in the sophistication of mobile market research methods arising from this cultural shift.
In the meantime, watch this space for more updates on what fabulous new ailments arise as a result of increased mobility of the population!
You can't get away from it and the evidence is everywhere. Even the University of Missouri has made smartphones mandatory for journalism freshmen!
And everyone now agrees that "Mobile" is more than 'my cell phone'. Mobile is changing the way we live. Business and society is seeing the benefit, but we are also seeing the pitfalls.
Rapid growth of the use of the wireless Internet is causing wireless broadband services to slow down and interrupt from data overload, and according to one report, the result is that mobile broadband sales are slowing. Don't get me wrong - there is still impressive growth overall, it's just that the growth is slowing as consumer frustration sets in.
There's more than an inconvenience factor... now we have to worry about 'cellphone elbow'. Doctors are indeed seeing more instances of this.
As people get more engaged with their devices, I'm betting we'll see more opportunities for doing deep and personal research with respondents, as can be done when people are recruited for a targeted, self-completed digital ethnography.
Regardless of the specific research techniques to be employed, we will undoubtedly begin to see advances in the sophistication of mobile market research methods arising from this cultural shift.
In the meantime, watch this space for more updates on what fabulous new ailments arise as a result of increased mobility of the population!
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