The rules of research are about to change in Spring 2010. The MRS (UK's professional association for researchers) will begin enforcement of a new ban on use of client goods or services as incentives in a research project.
So many corporate communities, especially branded panels, rely heavily on this very technique for survey conducting.
Who can deny the reason behind it? I remember answering a poll in a teen magazine (was that really decades ago?) where I purposefully skewed my answers to highlight my desire to see more of the content that they were providing in that very issue. I thought it would increase my chances of winning the cash prize! But in fact I couldn't have cared less about Menudo.
With DIY research making a stronger push than ever, how does this affect the position of the professional researcher who is already challenged when trying to coach clients about the "right" way of doing things?
Maybe the promise of mobile research where true engagement through 2-way communication occurs will emerge one technique that can gain answers without bribes. But we'll never escape it will we? Time is money, especially when it comes to hard-to-reach populations.
Maybe it's no big deal. Cash always been king when it comes to the incentive that works for everyone. But where does that leave financial research? :)
So many corporate communities, especially branded panels, rely heavily on this very technique for survey conducting.
Who can deny the reason behind it? I remember answering a poll in a teen magazine (was that really decades ago?) where I purposefully skewed my answers to highlight my desire to see more of the content that they were providing in that very issue. I thought it would increase my chances of winning the cash prize! But in fact I couldn't have cared less about Menudo.
With DIY research making a stronger push than ever, how does this affect the position of the professional researcher who is already challenged when trying to coach clients about the "right" way of doing things?
Maybe the promise of mobile research where true engagement through 2-way communication occurs will emerge one technique that can gain answers without bribes. But we'll never escape it will we? Time is money, especially when it comes to hard-to-reach populations.
Maybe it's no big deal. Cash always been king when it comes to the incentive that works for everyone. But where does that leave financial research? :)
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