Mark Cameron, Co-founder and Owner of Techneos, is co-presenting with a number of other mobile research industry leaders at the Upcoming Trends, Do's and Don'ts for Mobile Research webinar hosted by Peanut Labs.
The free webinar is new Wednesday, December 16th from 11:00 AM - 12:00 PM PST. If you are interested, you can read more on the webinar and sign up here.
Techneos' mobile survey and engagement suite, SODA 1.1 Mobile Access Platform, was released today featuring added capabilities such as GPS/location capture, photo capture and compatibility with Google Android mobile devices.
If you are an academic researcher, you may want to take advantage of Google's and WPP's offering of $4.6 million in funding for media research grants on a variety of topics, including online and offline media interaction, relevance and effectiveness measurement, audience types and engagement, and verticals and new media.
Our company specializes in diary research tools that have been used extensively to study media exposure, linking it to environment, mood and other consumer behavior. So, using our mobile data collection tools may be a perfect solution for research you conduct with this grant money.
An integrated marketing campaign is very important--mobile marketing can not only help with integration, but also enhance the impact of any marketing campaign.
CMOR is attempting to agree to a definition of market research to protect it from potential threats. But the move comes at a time when views of what research is -- or should be -- are in flux.
Click on the link above to view this interactive infographic showing how our diverse species of consumer electronics--books, music, computers, and phones--have evolved.
According to a new report from investment banker JEGI, mobile media and technology sector has seen a 46% increase in mergers and aquisitions in the second quarter of 2009.
Protect consumers and you protect the opportunity. That maxim applies to mobile marketing, where U.S. expenditures on mobile marketing for 2009 are $1.7 billion, according to MMA research. This prediction is expected to grow by about 26% to $2.16 billion next year.
A new report from Juniper Research forecasts that by 2014, annual sales of low-budget mobile devices will be up 22% from this year. This is good news for those looking to do mobile data collection in low-income environments or developing countries.
49% of phone owners report using apps on their phone for more than 30 minutes a day. People have always valued their mobile phones, but to this point applications have been very focused. Now we see an incredible diversity of app use...
I ran across this article recently that highlights the results of a report that the Center for Disease Control put out on wireless substitution (aka canceling your land line for a cellphone).
There were some very interesting results:
Over one in five U.S. households (20.2%) are cellphone-only, an increase of 2.7% over six months ago.
One in every seven homes (14.5%) took all their calls on cellphones despite having a landline.
More than three in five adults living only with unrelated adult roommates (60.6%) were in households with only wireless telephones. This is the highest prevalence rate among the population subgroups examined.
Nearly two in five adults renting their home (39.2%) had only wireless telephones. Adults renting their home were more likely than adults owning their home (9.9%) to be living in households with only wireless telephones.
Men (20.0%) were more likely than women (17.0%) to be living in households with only wireless telephones.
Adults living in poverty (30.9%) and adults living near poverty (23.8%) were more likely than higher income adults (16.0%) to be living in households with only wireless telephones.
This information is certainly handy to market researchers as it helps them figure out the best groups of people to use mobile marketing surveys on rather than other survey methods.
But then I began to wonder, why would the CDC need to do such an in-depth study on mobile phone usage? Shouldn't they be focusing on health-related data collection?
Well, it turns out that most major survey research organizations, including the CDC's National Center for Health Statistics, do not include wireless telephone numbers when conducting random-digit-dial telephone surveys. Therefore, the inability to reach households with only wireless telephones has potential implications for results from health surveys, political polls, and other research conducted using random-digit-dial telephone surveys.
So, to combat this problem, the CDC conducts in-person surveys to collect information on health-related issues. During this interview they also take the opportunity to collect information on household telephones: is your family wireless-only or landline. This information is released via the report above twice a year.
I think it is great that the CDC is aware of this problem, but why keep conducting random-digit-dial telephone surveys if you've already proven with your own study (not to mention all the other mobile phone vs. landline statistics that are out there) that you will get biased results?
Seems pretty obvious here that the best answer for the CDC, as well as the other major survey research organizations, is to switch to mobile data collection.
I ran across this article in the most recent MRA Alert! magazine, discussing how Smartphones, and the desire for a richer mobile service experience, are changing how we look at the mobile phone.
MOBILE PHONES ARE SO MUCH MORE THAN JUST A PHONE
From text messaging to GPS to online banking to social networking to web browsing to gaming to online coupons to watching videos to, well, almost anything.
A quote from this same article says it really well:
"...the most dynamic and important technology platform today is mobile technology, and that from a marketing research perspective, it is becoming clear that mobile devices will be the next breakthrough research environment."
MOBILE RESEARCH GETS GOOD REVIEWS
Contacting people through their mobile device to conduct your mobile market research will also ensure a good response rate.
Robert Manchin, managing director of Gallup Europe, has found that respondents embrace mobile interviews. In a recent article, Pragmatism Over Ideology?, in the May 2009 Research World magazine, Manchin says:
"'We have quite a bit of evidence now that it's more personal because you are not losing someone at the first stage of sample selection (recruitment).' And people seem more likely to give up time on their mobile because 'dead time' is easier to find, such as while commuting or during breaks."
Survey conducting via mobile phones is certainly coming into its own. Why not look into mobile survey software for your future marketing research needs?
A recent survey done by Pew Research Center shows that Americans have cut back on most electronic items, due to the recession, that they used to see as necessities three years ago.
One of the only items that did not see this decline in importance is mobile phones. 49% of people see cell phones as necessary, which is the same as in 2006.
So, with mobile data usage on the rise and the necessity of mobile phones not decreasing, even during a major recession, it is clear that mobile research is a still a viable option.
People are willing to cut back on cable television, cars and household appliances, but never fear, they will still have their mobile phone with them even in this down economy.
You will be able to reach them anytime and anywhere with a mobile phone survey to get the most up-to-date market research data for your market research needs.
In a recent partnership with the Canadian Evaluation Society, I learned that they are greening their conference in a variety of different ways, including using Techneos Entryware mobile survey software to eliminate paper surveys.
This got me to thinking, how much paper can really be saved by eliminating paper surveys? So, I decided to do a little math.
While we don't know about every project our clients run, we do know that Techneos software has been used to conduct at least 10 million mobile surveys (and probably far in excess of that). The average survey uses about 15 pieces of paper, which means Techneos has saved around 150 million pieces of paper. Very impressive.
Unlocked Palm Centros are on sale for over 50% off at 
In a recent partnership with the 
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