For many outside of our industry, Market Research has always been a fuzzy concept, and let's face it, a weird choice of career.
But no longer! A major Hollywood movie (Last Chance Harvey) features a market researcher as a main character.
But what is she doing with pen and paper? What an antiquated approach! We would expect her to be using a computer assisted personal interviewing system or some kind of PDA survey software, of course. Where are these movie script writers doing their research?
Legal Note: This post in no way confirms that my wife convinced me to watch a movie which could be described as a Romance Drama.
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