Here are some articles of interest I ran across last week:
Cell-phone-only Penetration by Market
Interesting visual mapping the penetration of cell-phone-only households down to the local market level in the US.
Why Aren't You Leveraging Mobile?
The use of mobile marketing is increasing. What are you doing to take advantage of mobile marketing and mobile channels?
The Question Isn't What Research Is. It's What Research Will Be
CMOR is attempting to agree to a definition of market research to protect it from potential threats. But the move comes at a time when views of what research is -- or should be -- are in flux.
Cell-phone-only Penetration by Market
Interesting visual mapping the penetration of cell-phone-only households down to the local market level in the US.
Why Aren't You Leveraging Mobile?
The use of mobile marketing is increasing. What are you doing to take advantage of mobile marketing and mobile channels?
The Question Isn't What Research Is. It's What Research Will Be
CMOR is attempting to agree to a definition of market research to protect it from potential threats. But the move comes at a time when views of what research is -- or should be -- are in flux.
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