As it gets harder for businesses (and researchers!) to reach people, the buzz about the affect of social networking applications is starting to get louder in our ears...
Apparently some people are wondering if the rise of direct forms of customer interaction like voice of the customer programs will make the use of Mystery Shoppers for mobile data collection a thing of the past.
Judi Hess, president of MSPA calls mystery shopping "a means to measure customer service, product knowledge, and sales ability." More important, she says, it offers subjective, targeted feedback that companies just can't get from less structured kinds of feedback, like social networking tools or surveys.
Ok, I can buy that. Read more here (you'll need to sign up for a free account).
Tom Anderson in particular is pushing us to think about the role of Social Networks and what he's calling "next gen marketing research". He recently interviewed representatives from Facebook and LinkedIn. It's just a start, but you can see that the social networks are starting to think about the convergence of these worlds, too.
Click here for the Podcast
All three of them will be a highlight of an upcoming ESOMAR panel session. This will be one you don't want to miss...
These are great articles to get us thinking about engagement, the future of survey conducting and the way we deliver insight from the market... But one of my favourite approaches comes from a seasoned researcher right here in Canada.
More on that next week...
Apparently some people are wondering if the rise of direct forms of customer interaction like voice of the customer programs will make the use of Mystery Shoppers for mobile data collection a thing of the past.
Judi Hess, president of MSPA calls mystery shopping "a means to measure customer service, product knowledge, and sales ability." More important, she says, it offers subjective, targeted feedback that companies just can't get from less structured kinds of feedback, like social networking tools or surveys.
Ok, I can buy that. Read more here (you'll need to sign up for a free account).
Tom Anderson in particular is pushing us to think about the role of Social Networks and what he's calling "next gen marketing research". He recently interviewed representatives from Facebook and LinkedIn. It's just a start, but you can see that the social networks are starting to think about the convergence of these worlds, too.
Click here for the PodcastAll three of them will be a highlight of an upcoming ESOMAR panel session. This will be one you don't want to miss...
These are great articles to get us thinking about engagement, the future of survey conducting and the way we deliver insight from the market... But one of my favourite approaches comes from a seasoned researcher right here in Canada.
More on that next week...
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