Are we in for a wireless traffic jam?

Thursday, November 26, 2009 by Mark Cameron
I read a fascinating blog post from Michael Mace at mobileopportunity.blogspot.com, called "The mobile data apocalypse and what it means for you". I won't paraphrase Michael's comments, which were insightful as always, but I urge you to read the article if you are considering how to incorporate mobile technology into your business.

There is growing concern that wireless data usage is about to explode. The main culprits for this will be web browsing and multi-media streaming, which have grown by leaps and bounds since the launch of the iPhone. 

Personally, I agree with Michael that the doomsayers' estimates of expansion to the point of implosion will turn out to be far-fetched (I look forward to his next article on that subject). Smart people will find ways to reduce data usage and to solve the bandwidth problem, and may even allow unlimited data plans to be viable over the long term. But there is also little doubt that we are heading for at least some uncomfortable congestion on the wireless super-highway, and possibly worse.

I am often asked why downloadable applications will matter in mobile computing when the wireless web provides an easier and more ubiquitous solution to many problems. I am a bit fan of the wireless web, and I believe that any serious mobile strategy has to recognize the web browser as a key channel for communicating with people on mobile devices. But you can't beat the responsiveness and performance of an application that is installed on a device, just as Windows applications are still more usable in most cases than their web counterparts.

Hybrid applications are an ideal solution for many business tasks. E-mail software is a good example. While mobile e-mail is highly dependent on a wireless network, it also leverages the power and usability of the device on which it runs. The e-mail client connects to the network as needed to send and receive e-mails, but it does not depend on a persistent connection or clog up wireless bandwidth unnecessarily.

The mobile web is getting better everyday, and that is turning out to be a double-edged sword. As web usage soars with the explosive growth of Smartphone and Netbook adoption, the very thing that is driving that growth -- anytime, anywhere access to information -- is likely to cause some major hiccups along the way. I'm betting on the mobile web long-term, but in the meantime I'll be quite content to keep my data safe and sound on a mobile device, and run applications that use the inherent power of the computer that I call my phone.


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