According to Marketing VOX, mobile marketing is set to explode, with a forecasted 26% increase this year.
The article predicts that local mobile advertising will be the next hot trend - particularly when it comes to mobile search. This info comes from BIA's The Kelsey Group.
This is no wonder. In Canada, Eight per cent of Canadian households have cellphones but no land line. The number jumps to jumps to 34.4 per cent when looking at households composed solely of 19- to 34-year-olds! In the US, it seems that across all age brackets, 1 in 5 households have cut the cable.
This is a tide that no one can fight. To not be making plans for mobile engagement is to miss out on the next evolution of engagement.
It's important to note, though, that growth in engaging with mobile advertising is coming mostly from Smartphone users (which comprise only about 5% of the global mobile market today).
So while most marketers are focused on advertising, I wonder: who is really focusing on engagement? Market insight will not be delivered entirely through analyzing click through rates on mobile ads. We will need to engage people, and find ways to encourage them to provide feedback and ideas in a time and place that suits them - this is the promise of the mobile device survey and mobile market research.
The article predicts that local mobile advertising will be the next hot trend - particularly when it comes to mobile search. This info comes from BIA's The Kelsey Group.
This is no wonder. In Canada, Eight per cent of Canadian households have cellphones but no land line. The number jumps to jumps to 34.4 per cent when looking at households composed solely of 19- to 34-year-olds! In the US, it seems that across all age brackets, 1 in 5 households have cut the cable.
This is a tide that no one can fight. To not be making plans for mobile engagement is to miss out on the next evolution of engagement.
It's important to note, though, that growth in engaging with mobile advertising is coming mostly from Smartphone users (which comprise only about 5% of the global mobile market today).
So while most marketers are focused on advertising, I wonder: who is really focusing on engagement? Market insight will not be delivered entirely through analyzing click through rates on mobile ads. We will need to engage people, and find ways to encourage them to provide feedback and ideas in a time and place that suits them - this is the promise of the mobile device survey and mobile market research.
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